A New Mark for a Bigger Story

harwoodkingsales
Aug 20
2 min read

To make high-quality printing more accessible than ever, we’ve launched a streamlined online ordering platform for giclée prints, making it easier for artists to order prints with professional results and minimal effort.

Take a look at www.harwoodking.com/order

Over the past few years, we have been evolving to add even more services alongside our traditional fine art printmaking here at Harwood King. Our goal has been to better support artists at every stage of creating reproduction and original prints, extending our services to everything that surrounds and elevates their work.

One of the biggest changes has been the introduction of our framing department, where many of you have already worked with our resident framer. We have been exploring how framing can become an extension of the artwork itself, as well as providing an easier option of framing straight from the printer. This is just one part of our plans to help artists not just reproduce their work, but to present and promote it.

Supporting artists goes beyond the print itself, so we’ve refined our content creation offering to make it easier for artists to share behind the scenes insights and showcase their work. Whether it’s video or photography, we’re here to present not just the finished piece, but the skill and attention that goes into every print.

We’ve also expanded both our facilities and capabilities to better serve artists. Our newly opened dedicated silkscreen studio has given us the space to be able to introduce a new large format swissQprint flatbed printer, expanding our creative possibilities further than before. Now our ability to print on unconventional materials and produce textured and high-gloss finishes has never been better.

Our swissQprint flatbed printer in action

These changes reflect a simple idea: supporting artists, so they can spend more time creating. And with all this growth, it felt like the right moment to evolve our identity as well.

Our new logo is a quiet nod to the craft behind everything we do. It’s made up of shapes representing the tools of our trade: 

A roll of paper and scalpel for printmaking
A set square and staple for framing
A portrait artwork tying it all together

Look closely, and you’ll see the initials “HK” in the negative space, a nod to the name that started it all. This new mark represents more than a fresh look. It’s a symbol of our continued commitment to helping artists share their work beautifully, professionally, and effortlessly.